Let's use Google as an example to understand what SEO is all about. Whenever someone searches for something online, the result is an ever-increasing list of websites that are then displayed in what is called the SERP or Search Engines Result Page.
The SERP will usually show the top 10 websites in order from most popular to least popular. These results are always what people are searching for - and they are usually called SERPs because Search Engine Results Pages (SERPs) are often the first page on Google. So in reality, if someone were to look for what is seo, they would be looking for the top listings on Google.
What is SEO?
SEO stands for Search engine optimisation. It's a set of guidelines for optimising your website so that it can reach higher rankings in major search engines like Google, Yahoo, Bing, Ask Jeeves and so on. In simple terms, it's the way to optimize your web site for better search results and attract more visitors. Nowadays, Search Engine Optimisation techniques are used by almost all companies involved in e-business.
SEO Tips
There are two ways to achieve search engine optimisation: one is to build high quality links using content rich websites and the other is to pay for inbound links. If you build quality links, this means creating backlinks which are actually quality, well-written articles that link back to your specific site and not just another affiliate link.
These types of links will be ranked highly in Google and will give your site a natural listing in the SERPs. As a result of these natural listings on your site will start to move up the rankings and begin to appear closer to the top of Google's SERPs.
Search Console (Webmasters)
The main reason Search Engine Optimisation or SEO is so useful is because Google rewards webmasters who work in a conscientious and ethical way to promote their sites. Google has recently announced that they will be banning some unethical practices such as spamdexing and the use of black hat SEO techniques.
This means that in order to ensure that your site appears in Google's SERPs you need to work less on SEO and more on creating quality content. In the past search engines have been bad at classifying what is spam and what is not, which means that a lot of sites have been given their fair share of traffic but have failed to convert that traffic into profits.
This is because although Google may recognise certain behaviour as spam, it has not been able to make a distinction between what is spam and what is a legitimate marketing technique. However Google is still exploring ways to class genuine website behaviour more favourably, one of the ways they have been testing is via the search engine results pages (SERPs).
How does SEO work?
Search engine results pages can be defined as a list of links on the search engine results page that point to a particular website. They are sometimes called SERP's by search engines, but the term is generally used interchangeably with the title of this page. It was once thought that Google was the sole owner of the search engine results page, but they have now ceded control to a new company called Overture.
The company owns around 90% of the search engine market and is responsible for many of the changes being seen in Google. The changes being made today to their algorithm are part of an initiative to combat digital marketing spam.
How search engines works?
Search engines first started out placing much less weight or importance on the link popularity of a web page. This meant that even if two sites were found to have roughly the same content and keyword density, their rankings wouldn't be too closely linked.
In time this has developed into what is known as Google juice. Google juice is essentially the amount of traffic that a particular page is receiving and the search engines consider this when calculating rankings. With more emphasis being placed upon backlinks nowadays it is clear that the importance of SEO is set to become higher.
SEO Benefits
To understand what is SEO one must understand how search engine rankings work. When someone is searching for a particular keyword they type in the words they are interested in into the search engine search box and a variety of different algorithms take effect. These algorithms determine which websites receive a listing on the first page of the search results.
This process can be quite complex and a lot of variables are involved, which is why it is not uncommon for the search results for certain keywords to change several times during a day. The relevance of a website to a particular keyword changes constantly as well, which makes the entire process quite confusing for the average person.Additional Information
Additional Information
Because of all these variables, it is clear that SEO is a very complicated field of endeavor and it is no longer solely the domain of SEO companies. Anyone who is serious about search engine optimization should spend the necessary time getting as much relevant information as possible. There are literally thousands of books and articles available that provide great insight into the intricacies of search engine ranking and optimization.
In addition, there are several excellent programs and software applications that can help a person learn the basics quickly and efficiently. Because of the growing need to rank highly in popular search engines like Google and Yahoo, many aspiring SEO experts have begun to focus their attention and efforts on learning as much as they can about these engines and how to achieve organic search engine ranking with minimal effort.
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